🎬 NLCC YouTube Strategy Timeline

12-Week Implementation Roadmap to Monetization & Multiplication

 
Setup & Planning
 
Content Creation
 
Production
 
Launch
 
Optimization
 
Scale
 
Milestone
TASK
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
PHASE 1: FOUNDATION (Week 1-2)
Channel Audit & Optimization
W1
 
 
 
 
 
 
 
 
 
 
 
Assign Team Roles
W1
 
 
 
 
 
 
 
 
 
 
 
Create 5 Thumbnail Templates
W1
 
 
 
 
 
 
 
 
 
 
 
Setup Tools & Software
W1
 
 
 
 
 
 
 
 
 
 
 
Write First 8 Video Scripts
 
W2
 
 
 
 
 
 
 
 
 
 
Build Email Sequences
 
W2
 
 
 
 
 
 
 
 
 
 
Optimize All Social Profiles
 
W2
 
 
 
 
 
 
 
 
 
 
🎯 MILESTONE: Foundation Complete
 
DONE
 
 
 
 
 
 
 
 
 
 
PHASE 2: PRODUCTION (Week 3-4)
Batch Film 8 Long-Form Videos
 
 
W3-4
 
 
 
 
 
 
 
 
 
Edit Long-Form Videos
 
 
 
W4
 
 
 
 
 
 
 
 
Create 30 YouTube Shorts
 
 
 
W4
 
 
 
 
 
 
 
 
Design All Thumbnails
 
 
 
W4
 
 
 
 
 
 
 
 
Create Social Media Content
 
 
 
W4
 
 
 
 
 
 
 
 
Upload & Schedule All Content
 
 
 
W4
 
 
 
 
 
 
 
 
🎯 MILESTONE: Content Ready
 
 
 
DONE
 
 
 
 
 
 
 
 
PHASE 3: LAUNCH (Week 5-6)
Send Launch Email Campaign
 
 
 
 
W5
 
 
 
 
 
 
 
Announce from Stage (Sunday)
 
 
 
 
W5
 
 
 
 
 
 
 
Publish 4 Videos/Week
 
 
 
 
W5-6
 
 
 
 
 
 
 
Post 3 Shorts Daily
 
 
 
 
W5-6
 
 
 
 
 
 
 
Cross-Promote All Platforms
 
 
 
 
W5-6
 
 
 
 
 
 
 
Respond to All Comments
 
 
 
 
W5-6
 
 
 
 
 
 
 
Launch 30-Day Live Sent Challenge
 
 
 
 
 
W6
 
 
 
 
 
 
🎯 MILESTONE: Channel Launched
 
 
 
 
 
DONE
 
 
 
 
 
 
PHASE 4: OPTIMIZE & REFINE (Week 7-9)
Weekly Analytics Review
 
 
 
 
 
 
W7-9
 
 
 
 
 
A/B Test Thumbnails & Titles
 
 
 
 
 
 
W7-9
 
 
 
 
 
Film Next Batch (8 Videos)
 
 
 
 
 
 
W7-8
 
 
 
 
 
Facebook Group Activation
 
 
 
 
 
 
W7-9
 
 
 
 
 
Host First YouTube Live Q&A
 
 
 
 
 
 
 
W8
 
 
 
 
Collaborate with Other Channels
 
 
 
 
 
 
 
 
W9
 
 
 
Launch Testimony Email Series
 
 
 
 
 
 
 
 
W9
 
 
 
🎯 MILESTONE: 500 Subscribers
 
 
 
 
 
 
 
 
GOAL
 
 
 
PHASE 5: SCALE & MOMENTUM (Week 10-12)
Create Viral-Potential Content
 
 
 
 
 
 
 
 
 
W10-12
 
 
Test Paid Promotions
 
 
 
 
 
 
 
 
 
W10-12
 
 
Launch Multi-Part Series
 
 
 
 
 
 
 
 
 
W10-11
 
Feature Member-Generated Content
 
 
 
 
 
 
 
 
 
W10-12
 
 
Major Baptism Sunday Event
 
 
 
 
 
 
 
 
 
 
W11
 
Optimize Playlists for Watch Time
 
 
 
 
 
 
 
 
 
 
W11
 
90-Day Strategy Review
 
 
 
 
 
 
 
 
 
 
 
W12
🎯 MILESTONE: 1,000 Subscribers + 4K Hours
 
 
 
 
 
 
 
 
 
 
 
GOAL
ONGOING ACTIVITIES (Week 1-12)
Publish 4 Videos/Week
 
 
 
 
ONGOING
 
 
 
 
 
 
 
Post 2-3 Shorts Daily
 
 
 
 
ONGOING
 
 
 
 
 
 
 
Send 2 Emails/Week
 
 
 
 
ONGOING
 
 
 
 
 
 
 
Post on All Social Platforms
 
 
 
 
ONGOING
 
 
 
 
 
 
 
Reply to All Comments
 
 
 
 
ONGOING
 
 
 
 
 
 
 
Team Prayer & Planning
 
 
 
 
ONGOING
 
 
 
 
 
 
 
TOTAL TIMELINE
12 Weeks
VIDEOS TO PRODUCE
24+
SHORTS TO CREATE
150+
TARGET SUBSCRIBERS
1,000+
WATCH HOURS GOAL
4,000
KEY MILESTONES
5

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